The Truth About Customer Service
Revenue dictates every business decision. Companies measure success or failure based on money in minus money out. The number one reason why customer service is important in a business is that it correlates to revenue. Good customer service nurtures the relationship that is built with customers.
It makes the product and experience you sell more memorable. However, whenever you’re dealing with a dissatisfied customer, it can feel like there are a million things that can go wrong. As experts in the industry, we at Empire Management Group have written down the truth about customer service.
One of the major beliefs in customer service is that there is nothing you can do when dealing with an irate customer. This is far from the truth. As experts, we can assure you that things can always be de-escalated. It is important that the customer always leaves the experience satisfied. If we don’t help the customer the right way, it leaves a bad taste in the mouth for clients, businesses and their products/services.
Each interaction a customer has with a business goes towards building up or tearing down their loyalty to your company’s brand. Providing a great customer experience isn’t just good for customers. It’s also important for building your own career and for taking skills you learn into your non-working life. We believe that the first fifteen seconds are the most important for every interaction. Customers don’t care about how much you know as much as they care about how much you care.
Empathy is the ability to understand how the customer is feeling and where they’re coming from. This is an important customer service skill because the customer will be more receptive if they feel understood by you. It can also de-escalate a conflict and create a more enjoyable interaction with your company. Customers don’t like bad news, but they hate surprises even more. This is why all customers prefer that you be upfront with them about your products or services from the very start.
Anything you add on later will only encourage them to leave faster from disappointment. If you push forward with the truth, people will be more inclined towards believing in your products or services as what you say remains constant.
If you are looking for a marketing firm in Pennsylvania, reach out to us at Empire Management Group. We understand that each brand has its own special goals, and this is why we crafted tailored strategies that meet these business objectives. Our team has the expertise and the strategic mindset needed to help the brands effectively sell more products in the marketplace.
We offer job opportunities in sales and marketing across Perkasie, Pottstown, Doylestown, Exton, West Chester, Wayne, Philadelphia, Trenton, Levittown, Chester, Wilmington Township, Pennsylvania, Mt Laurel, and Deptford Township, New Jersey. To learn more about the services we offer, please click here. To get in touch with us, please click here.